Andy's Answers: How to be a real duct tape marketer
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as...
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Your turn: Do you trust automated social data?
Traditional marketing doesn’t rely on anecdotal evidence. I don’t think there’s a profession this side of the Census Bureau that loves data about people more. If there’s an exception to that rule,...
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Rethinking social media and influence: A Q-and-A with Technorati Media's...
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. The following Q-and-A is with...
View ArticleThe dangers of automation: When to automate and when to be human
I love automation. I love the productivity it brings. I love working smarter, not harder. I even founded a company all about automation. However, there’s a trend of trying to let automation take over...
View Article3 digital marketing techniques to grow your pipeline
Today, your pipeline depends on digital marketing. Customers aren’t taking the time to talk to your sales team before making a purchase; instead, they’re often relying solely on the information they...
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